Digital Marketing- Team Lead

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Responsibilities: –

·        Assist the team in the development of the overall digital marketing strategy

·        Assist in the formulation of strategies to build a lasting digital connection with consumers

·        Drive traffic to company pages

·        Implement digital marketing activities across a broad range of digital platforms

·        Be actively involved in SEO efforts (keyword, image optimization etc.)

·        Marketing channels (SEO, SEM, social media, Email, Mobile)

·        Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

·        Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness

·        Provide creative ideas for content marketing and update website

·        Collaborate with designers to improve user experience

·        Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

·        Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google search console etc.)

·        Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

·        Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

 

Experience / Job Competencies: –

·        4 years of proven experience as Digital Marketing Executive or similar role

·        Excellent understanding of digital marketing concepts and best practices

·        Experience with B2B social media, Google AdWords and email campaigns and SEO/SEM

·        Perfect knowledge of web analytics tools (e.g., Google Analytics, Google search console etc.)

·        Skills and experience in creative content writing

·        Analytical mindset and critical thinking

·        Excellent communication and interpersonal skills

 

Soft Skills Required: –

·        Communication

·        Creativity and Problem-Solving.

·        Attention to Detail.

·        Interpersonal Skills.

·        Leadership.

·        Adaptability.

·        Writing.

·        Data Analysis & Analytics.

 

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